Biography

Ebru Genç

Phd: Temple University, Business Administration / Marketing, 2013

Research Areas: Sustainable New Product Development, Marketing Strategy Development for Eco-friendly Products, Eco-Labels, Greenwashing, The Role of Cross-functional Teams in New Product Development, Effective Innovation Strategies for SMEs, The Impact of Country-of-Origin on Product Evaluation.

Abdullah Gül University 2015 | All rights reserved. | Bilgi Edinme Kanunu